I just viewed a 30-minute presentation for an online job-search assistance company, and, wow, am I impressed. Thirty minutes and not one word about what it costs. Perfect performance, marketing weasels.
Thirty minutes and not one actual, usable fact. If they want my business, they should have put the price tag up front.
Last week, I signed up at a forgettable online job board and now I get emails from some broad wanting $400 to write a "good" resume for me.
If I don't get a job soon, I'm going into the "help jobseekers" business.
Twenty years in print journalism left cynicism deeply engrained in my personality. Answers up front, people. You're not U.S. Congresscritters, people. If you want to sell something, don't pretend you're not a used-car salesman.
The gentleman called "Honest John" who sold me two leather purses in Nogales, Mexico, was more "honest" than these jokers.
-30-
19 January 2010
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